Branchless Banking Agent Networks in Pakistan

Creating Success Branchless Banking Agent Networks in Pakistan

Pitfalls to avoid in implementing branchless banking systems

• Believing this is a cash management service to agents: Though the service may offer some cash management benefits, ensuring the right levels of cash at the right outlets will be a logistical challenge. In fact cash management issues may be compounded, with cash rich urban outlets taking more deposits, and cash poor rural outlets having to resupply in order to meet disbursement demands. Financial partners and service providers that help their agents manage the logistics and costs related to liquidity management will be ahead of the curve. Those who look at the service as a means of earning treasury revenues of agents float will find themselves trailing...
• Deploying an agent, is a matter of deploying technology: Agents need to understand the service they are providing, how it can benefit them and be able to market it to potential customers. If the agents to buy in to the concept, customers won't either
• Believing agents are just the "last mile": Agents are the business model drivers, they are responsible for converting customer awareness into customer acquisition, serving the customer consistently and securely, and managing customer relationships. Successful ventures will work with agent networks as integral partners and ensure that they get the agent economics right